by Katie Dooley | Sep 18, 2021 | Brand Case Study, Branding, Logo Design
Creating a Meaningful & Professional Brand Do you associate a photographer’s logo with playtime? When was the last time you played? The power of play is an important part of the Deborah Kinisky Photography brand and Deborah’s story. While her clients are...
by Katie Dooley | Sep 11, 2021 | Branding, For Business Owners, Graphic Design Tips
Audit your brand You know it’s been a minute since you’ve looked at your branding. It’s on your to-do list but it is just so darn overwhelming that you don’t know where to start! We recommend auditing your brand every 3 years. This doesn’t mean things need to change...
by Katie Dooley | Sep 4, 2021 | Branding
Logos Have Changed a Lot Over Time The term branding actually originates from agriculture and the farming brands ranchers would use to mark their livestock. This ensured that a wandering cow could get back to their owner, or someone would know if a cow was stolen or...
by Katie Dooley | Aug 30, 2021 | Branding, For Business Owners, Graphic Design Tips
Your Ideal Client is Waiting to be Found As a business owner, do you find yourself wondering why you can’t always have the best kind of customer? The one who is your absolute favourite to work with? What if we told you that you can?! Your Ideal Customer The...
by Katie Dooley | Aug 20, 2021 | Branding, For Business Owners, For Designers, Graphic Design Tips
The World’s Most Iconic Typeface One of the most iconic brand fonts of all time is Helvetica. This typeface has so many different weights, widths and variants which make it versatile in some ways. However, it was intentionally designed to be simple and neutral,...
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