by Katie Dooley | Apr 16, 2021 | Branding, Graphic Design Tips, Public Relations
Having a multi-faceted approach to PR and marketing can help you become more visible and trusted in your marketplace and help you reach your ideal customers. What is Public Relations? PR is often confused for its adjacent industries of marketing and branding. Public...
by Katie Dooley | Apr 9, 2021 | Branding, Graphic Design Tips
How to Choose the Right Brand Colors for Your Audience Brand colors are tricky things and you should choose them carefully. As with everything, knowing your ideal customer will help guide your choices for your brand colors. Color Preferences by Demographic You...
by Katie Dooley | Apr 3, 2021 | Branding, Graphic Design Tips
Why is graphic design important? Design is in everything. This tidbit is often forgotten, even by me, a designer. The chair you’re sitting on, the screen you’re staring at, the room you’re in, the colour of the walls—someone designed it. Now, it might not be well...
by Katie Dooley | Mar 19, 2021 | Branding, Graphic Design Tips
Delicious, but Maybe Not the Healthiest A lot of people assume I hate Fiverr. It definitely doesn’t have a great reputation in the design world as it undercuts professional designers, boutique studios and larger agencies. It’s like the Kijiji carpenter that’ll do a...
by Katie Dooley | Mar 12, 2021 | Brand Case Study, Branding, Logo Design
The Gaming Truck is a mobile video game rental truck. It is jam-packed with all of your favourite consoles (old and new) and the games to go with it! The idea of a mobile gaming truck is relatively new in the Edmonton area, with only a handful of competitors in the...
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