by Katie Dooley | Jan 22, 2021 | Branding
Creating brand characteristics is a big part of the discovery session I do with my clients. The best way I can describe it is: who do you need to be for your dream customer? When you’re branding it’s important to start with that dream customer and know all the...
by Katie Dooley | Jan 15, 2021 | Branding, Graphic Design Tips, Logo Design
Which of these logos do you prefer? Leave a comment below! Have you ever seen these logo comparison posts on Facebook or LinkedIn? I see them a lot, probably because of the feedback loop that is on the internet because of my job. Amongst hundreds of comments, I always...
by Katie Dooley | Jan 8, 2021 | Graphic Design Tips
If you’re in North America, it may feel like the pandemic will never end! Even when it does, I think the virtual meeting will be much more commonplace. I don’t think it’s a bad thing. I’ve had meetings with people all over the world at this time that I think would’ve...
by Katie Dooley | Nov 13, 2020 | Our Partners
Introducing our clients to a great Web Designer is very often the next step after a client comes to see me for a rebrand. Having a website gives your business credibility and makes your brand easily accessible worldwide! Our favourite Web Design and Development...
by Katie Dooley | Oct 16, 2020 | Our Partners
Sitting down with the amazing Danielle Mohr of Fine Point Writing and Editing! Copywriting is a hugely important part of your business brand. Paper Lime Creative often partners with Fine Point Writing and Editing to give our clients a well-rounded experience that...
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