by Katie Dooley | Mar 6, 2020 | Branding, For Business Owners, Graphic Design Tips
Colour can be a tricky beast when rebranding. While most people just see their brand colour, under the surface there is a ton of technical specifications and jargon involved with getting the right colours every single time. As a graphic designer, I understand what...
by Katie Dooley | Feb 28, 2020 | Branding, For Business Owners, Logo Design
Brand frameworks, brand books, brand bibles or brand guidelines. There are dozens of names for these guidebooks that teach you how to use your brand effectively. These dos and don’ts let you stay ‘on-brand’ that infamous buzzword that brand and marketing strategists...
by Katie Dooley | Feb 21, 2020 | Brand Case Study, Branding, Logo Design
Karen Pacheco with Mortgage Architects was one of my favourite logo design clients of 2019! She is a Mortgage Broker serving Edmonton and the surrounding area, with a focus on Sturgeon County and the Tri-Region. Karen was a bit of a guinea pig and was the first to go...
by Katie Dooley | Feb 14, 2020 | Personal
If you are ever presented with the opportunity to go skydiving… take it! Skydiving was always on my bucket list as a “someday” thing and while there are plenty of jump zones around Edmonton, it’s a pretty easy thing to ignore. Unless you’re really into jumping...
by Katie Dooley | Feb 7, 2020 | Branding, For Business Owners, Graphic Design Tips
REALTOR® and Renovator logos start to all look similar… Rebranding can feel like a daunting task. It’s another thing you need to take care of as a business owner. But how do you know when it’s time to rebrand? Having a great brand can make your business...
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