Every design counts.
OUR GRAPHIC DESIGN BLOG
Branding for Chandlers
Chandler Bing?! We talk a lot about how important it is to brand for your ideal customer. Our favourite clients at Paper Lime Creative are Chandlers! You know, like Chandler Bing, from Friends. Chandler could never explain to anyone what he did for work, and...
Audio Engineer Logo: Modify-FX
Designed for an Overlooked Market We created an audio engineer logo for Modify-FX, Katie's husband's company! Modify-FX is an audio engineering company specializing in podcast and audiobook recording, mixing, and mastering. There is a lot that goes into audio...
To Use or Not To Use: Comic Sans
A Divisive Font Comic Sans. The bane of every graphic designer’s existence. But, it’s a font we find the general public LOVES. Is it wrong to love it? Is it wrong to hate it? We’re going to unpack this famous font and all its weird and wonderful uses. Where did...
3 Problems with Canva Logos
Don't Limit Your Business Brand Canva has become a hugely popular graphic and image editing software. It is a browser-based editor that provides you with endless options to make posters, banners, social media posts, and more. With Canva being so easy-to-use, Canva...
Agriculture Logo Case Study: Polar Mills
Agriculture Logo Polar Mills was a super interesting client for us to work with! We loved producing an agriculture logo for this produce company. They produce what we commonly call faba (or fava) beans. The company has developed a new strain of the bean that is...
Logo Design vs Branding
Logo Design & Brand Are Not Interchangeable Terms Logo design and branding are two terms that are often used interchangeably. But, they are actually very different! It’s important to know what you’re asking for as a business owner. It’s also important to know...
How Does Branding Add Value?
Your Brand is a Money Maker Sometimes we get pushback from prospective customers about our prices. “How can this tiny graphic cost so much?!” they might say. But we truly believe branding adds value. Branding is Worth A Lot! We disagree, logo design and brand...
Branding & PR | Why Both?
Branding and PR have been called the “invisible investments”. Many business owners are unsure whether they need branding or PR and if you’re not sure what the ROI is, paying for these services may seem superfluous. However, businesses need BOTH branding and PR to...
4 Ways to Build Brand Loyalty
A Loyal Customer is a Repeat Customer One of the most important reasons you want to build a brand is to build brand loyalty. You want your customers/clients to stick around and continue to buy your products or services. Think about this: everyone has a preference...
Daycare CRM Logo: Timesavr
Creating a Targeted Brand Daycare logos are filled with cliches. We wanted to avoid those tropes for the phenomenal CRM company, Timesavr. The Timesavr brand was so much fun to tackle! We love helping businesses we didn’t know were business, so when Timesavr, a...
Symbolism in Logo Design
Fill Your Brand with Meaning! Logo design symbolism is so important when developing your brand. The best logos are the ones with hidden meanings, even if a consumer passing by it might miss them. When a logo can tell a piece of a bigger story and create some...