Every design counts.
OUR GRAPHIC DESIGN BLOG
How Theatre and Branding Are Similar
Summer is usually the time of Fringe Festivals all over the world. This year is a little bit different, but I wanted to share some similarities between theatre and branding, to get you in the spirit regardless! Collaborative There are a lot of moving parts in...
Graphic Design File Types Explained
This week we are elaborating on a post from a couple of weeks ago! You now know the difference between a Raster and a Vector, woohoo! But why on earth are there so many different graphic design file types? In this post, we’re going to break down the different...
Business Coaching & Branding
Having a business coach is an invaluable resource for a business owner. If you’re anything like me, you had a dream to own your own business, but I definitely didn’t go to business school! Having a business coach is a great way to have a third party look at your...
Raster Vs Vector
What The Heck Does That Mean? If you’re a business owner, you’ve probably been asked for the vector version of your logo, you’ve probably also thought... “What the heck?!” That’s okay, you’re not alone! Here is a quick summary of what vector images are, what a...
Form Design: The Forgotten Marketing Tool
Think carefully about your client process and how best to collect information from them. I love form design so much. And I’m not being sarcastic; I really love designing forms. I like the challenge of figuring out both sides of the equation. How is the person...
Graphic Design Myths, Debunked!
Ah yes, design myths. What a fun topic to tackle! These are misconceptions I hear often from friends, clients and business owners. Sometimes they are objections, or they are describing past poor experiences. Other times it’s just simply not knowing, and that’s...
Mid-Year Update | Edmonton Graphic Designer
Hi everyone! Can you believe 2020 is halfway over? Are you grateful or freaking out? While 2020 is going the way no one planned, I think it’s been a pretty great year so far. I wanted to take this halfway point to re-introduce myself. My name is Katie Dooley and I...
How to Create a Timeless Brand
Timeless or Trendy? Timelessness is defined as “the quality of not changing as fashions change”. This is a pretty lofty goal, especially when we don’t really know what direction style and design will go. While there are some very smart people who make predictions,...
Logo Design Case Study: Infinite Benefits
Making Benefits Appealing to Business Owners Infinite Benefits was an interesting client for us to take on. They provide Health & Wellness Spending Accounts to businesses. While we’ve done some work in the financial industry, Health Spending Accounts and...
7 Tips For Your Creative Brain
Want To Be More Creative? Creative thinking can benefit anyone, in any career. Creative thinking leads to innovation, which leads to newer, better and faster ways to do things. If you haven’t been trained to think creatively, it can be overwhelming to know where to...
LGBTQ+ Art & Graphic Design
What do the powerful have that the weak don’t? Money?Fame?Good looks?Nope! The answer is much more complex. Powerful people and groups have a voice. And how do you create your voice and express yourself? Through art, of course! The LGBTQ+ community is the perfect...
Why Your Brand Matters
Alright, guys, I’m hopping up onto my soapbox for this one. It comes up in conversation occasionally why someone would use a design agency instead of Vistaprint or Fiverr or 99Designs — they’re so cheap! As much as I grumble I also admit that they have a place in...