by Katie Dooley | Sep 11, 2021 | Branding, For Business Owners, Graphic Design Tips
Audit your brand You know it’s been a minute since you’ve looked at your branding. It’s on your to-do list but it is just so darn overwhelming that you don’t know where to start! We recommend auditing your brand every 3 years. This doesn’t mean things need to change...
by Katie Dooley | Aug 30, 2021 | Branding, For Business Owners, Graphic Design Tips
Your Ideal Client is Waiting to be Found As a business owner, do you find yourself wondering why you can’t always have the best kind of customer? The one who is your absolute favourite to work with? What if we told you that you can?! Your Ideal Customer The...
by Katie Dooley | Aug 20, 2021 | Branding, For Business Owners, For Designers, Graphic Design Tips
The World’s Most Iconic Typeface One of the most iconic brand fonts of all time is Helvetica. This typeface has so many different weights, widths and variants which make it versatile in some ways. However, it was intentionally designed to be simple and neutral,...
by Katie Dooley | Jul 9, 2021 | Branding, For Business Owners, Graphic Design Tips
One of the most important reasons you want to build a brand is to build brand loyalty. You want your customers/clients to stick around and continue to buy your products or services. Think about this: nearly everyone has a preference between Pepsi and Coke and with...
by Katie Dooley | Apr 17, 2020 | Branding, For Business Owners, Graphic Design Tips
Your Brand Should be Tailored to Your Dream Customer Can you describe your ideal customer? Where do they go on vacation? What books do they read? Are they a dog or cat person? These questions might seem out of the left field when rebranding, especially if your...
by Katie Dooley | Apr 3, 2020 | Branding, For Business Owners, For Designers, Graphic Design Tips
Apple, Tiffany and Rolex, what do these high-end brands have in common? White space! White space, sometimes called negative space, is all the unused area of a print design, document or website. It’s an important component in your graphic design. White space is a tool...
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