by Katie Dooley | Mar 13, 2020 | Branding, For Business Owners, Graphic Design Tips, Logo Design
It hurt us to do this to our logo. Here’s How to Keep Your Logo Looking Great After a month of talking about what branding IS, now it’s time to talk about when you should rebrand, or how you know it’s the right time. Here are five indicators that it’s time to...
by Katie Dooley | Mar 6, 2020 | Branding, For Business Owners, Graphic Design Tips
Colour can be a tricky beast when rebranding. While most people just see their brand colour, under the surface there is a ton of technical specifications and jargon involved with getting the right colours every single time. As a graphic designer, I understand what...
by Katie Dooley | Feb 28, 2020 | Branding, For Business Owners, Logo Design
Brand frameworks, brand books, brand bibles or brand guidelines. There are dozens of names for these guidebooks that teach you how to use your brand effectively. These dos and don’ts let you stay ‘on-brand’ that infamous buzzword that brand and marketing strategists...
by Katie Dooley | Feb 7, 2020 | Branding, For Business Owners, Graphic Design Tips
REALTOR® and Renovator logos start to all look similar… Rebranding can feel like a daunting task. It’s another thing you need to take care of as a business owner. But how do you know when it’s time to rebrand? Having a great brand can make your business...
by Katie Dooley | Jan 31, 2020 | Branding, For Business Owners, Logo Design
We’ve been discussing the eight features that a great brand should have. Most recently, we touched on purpose and focus. In this post, we will be talking about the importance of a having consistent brand and the importance of creating an expressive rebrand. Branding...
by Katie Dooley | Jan 24, 2020 | Branding, For Business Owners, Logo Design
We have been tackling the different characteristics you should focus on when rebranding. Being unique and simple, authentic and emotional. In this post, we are going to touch on creating purposeful and focused rebrands. Many business owners are hesitant to be...
Recent Comments