by Katie Dooley | Jul 9, 2021 | Branding, For Business Owners, Graphic Design Tips
One of the most important reasons you want to build a brand is to build brand loyalty. You want your customers/clients to stick around and continue to buy your products or services. Think about this: nearly everyone has a preference between Pepsi and Coke and with...
by Katie Dooley | Jul 2, 2021 | Branding, Graphic Design Tips
We hear you, that quote made your eyes bug out a little bit, didn’t it? Graphic design is expensive and as business owners ourselves it can be difficult to see those dollar signs as an investment instead of a cost. A brand done right, however, can be the best...
by Katie Dooley | Jun 25, 2021 | Branding, Graphic Design Tips
Simply put, if you sell a product or service you need branding. Branding is your business’ personality. If your business is interacting with the public, you have a brand already. Branding is every interaction your business has with everyone. If you are not consciously...
by Katie Dooley | Jun 18, 2021 | Branding, Graphic Design Tips
We often get asked if someone should create a personal brand or a corporate brand. There is no one-size-fits-all answer, but rather, it’s a dive into each individual business and taking a look at the long-term goals and the best brand strategies to put in place....
by Katie Dooley | Jun 11, 2021 | Branding, Graphic Design Tips
The Bible for Your Brand Brand guidelines, brand frameworks or whatever your preferred title is for them! They are kinda my favourite things about branding! I love putting together a gorgeous handbook for my clients on how to use their brand properly. It is imperative...
by Katie Dooley | Apr 30, 2021 | Branding, Graphic Design Tips
Branding can be a big vacuous term. It started as simply an icon or logo to identify your business. The word brand, as we know it today, originated from cattle branding — a simple mark to let people know whose cows are whose! While that’s still what it means if you’re...
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