by Katie Dooley | Jun 26, 2020 | Branding, Graphic Design Tips
Timeless or Trendy? Timelessness is defined as “the quality of not changing as fashions change”. This is a pretty lofty goal, especially when we don’t really know what direction style and design will go. While there are some very smart people who make predictions, in...
by Katie Dooley | Jun 12, 2020 | Graphic Design Tips, Paper Lime Creative, Personal
Want To Be More Creative? Creative thinking can benefit anyone, in any career. Creative thinking leads to innovation, which leads to newer, better and faster ways to do things. If you haven’t been trained to think creatively, it can be overwhelming to know where to...
by Katie Dooley | May 22, 2020 | Branding, Graphic Design Tips
You may feel like branding is a never-ending work task, like laundry or dishes. And you would be right. There is always something you can add to your branding and marketing or something you can go back and improve upon. Not everyone has access to a brand strategist...
by Katie Dooley | May 1, 2020 | Graphic Design Tips
Getting Graphic Design Ready for Print Graphic design is a cool industry! On one hand, it involves a ton of creativity, we have to create new logos and icons that have never existed before. Our projects include illustrations, infographics, or tons of content and we...
by Katie Dooley | Apr 17, 2020 | Branding, For Business Owners, Graphic Design Tips
Your Brand Should be Tailored to Your Dream Customer Can you describe your ideal customer? Where do they go on vacation? What books do they read? Are they a dog or cat person? These questions might seem out of the left field when rebranding, especially if your...
by Katie Dooley | Apr 3, 2020 | Branding, For Business Owners, For Designers, Graphic Design Tips
Apple, Tiffany and Rolex, what do these high-end brands have in common? White space! White space, sometimes called negative space, is all the unused area of a print design, document or website. It’s an important component in your graphic design. White space is a tool...
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